The Great Indian October Fest (TGIOF)

Have you ever heard of a city transforming? Well Bangalore (or should I say Bangaluru) did last weekend and we were delighted to be a part of it.

A saying goes "Beer brings people together", and over the 23rd to the 25th of October it did just that. Common Colors did a fabulous job at organizing the India's only beer fest in Bangalore. We were privileged, that Common Colors invited us to partner with them for the events merchandise.

As most of you Infruitarians must know, we ran a contest called Intoxica which captured the creative juice of our brilliant designers. The winning designs from this contest were showcased and sold at the event.

We were truly humbled by the response our t-shirts received at the festival. We really loved the fact that our t-shirts blended perfectly with the mood and positive vibe that surrounded this event.

'The Great Indian October Fest' created the perfect bend of culture, youth, music, fashion and not to forget chilled beer!