Spreading the Joy

A couple of months ago, while surfing the web, we came across an article about the impending 'Joy of Giving' campaign. A truly revolutionary initiative, that had the promise to actually activate the masses towards giving back in whatever way they could. The cross section of society that was going to participate in this movement was most impressive.

We decided then that we, the Inkfruit team, had to get in on the action and help out in whatever way we could.

To play our part in the 'Joy of Giving' week, we partnered with ateetude.de, Masoom, Leo club of Mumbai and yes, the Inkfruit family (our members). Together, we launched the 'Ateetude of Giving' campaign that promised to give one t-shirt to charity on every t-shirt sold.

Finally, last Saturday the 3rd of October, we organized a small event in a night school at Worli(Mumbai). All the kids in this school got a brand new Inkfruit tshirt.

All thanks to everyone that took part in the 'Ateetude of Giving' campaign, these kids faces lit up with a smile.