The Great Indian October Fest (TGIOF)

Have you ever heard of a city transforming? Well Bangalore (or should I say Bangaluru) did last weekend and we were delighted to be a part of it.

A saying goes "Beer brings people together", and over the 23rd to the 25th of October it did just that. Common Colors did a fabulous job at organizing the India's only beer fest in Bangalore. We were privileged, that Common Colors invited us to partner with them for the events merchandise.

As most of you Infruitarians must know, we ran a contest called Intoxica which captured the creative juice of our brilliant designers. The winning designs from this contest were showcased and sold at the event.

We were truly humbled by the response our t-shirts received at the festival. We really loved the fact that our t-shirts blended perfectly with the mood and positive vibe that surrounded this event.

'The Great Indian October Fest' created the perfect bend of culture, youth, music, fashion and not to forget chilled beer!

Inkfruit Digits, a revolutionary concept straight from the depths of the Inkfruit labs has ensured to take the t-shirt design world to another planet.

Digital printing, the process used for this collection of t-shirts, has given us the flexibility to use as many colors as we would want and allows us to capture gradients. That's not all, this process gives us the versatility to capture photography on a t-shirt. This can open up a whole new avenue for designers.

Judging by the response we have received for these t-shirts Inkfruit Digits are here to stay.

Spreading the Joy

A couple of months ago, while surfing the web, we came across an article about the impending 'Joy of Giving' campaign. A truly revolutionary initiative, that had the promise to actually activate the masses towards giving back in whatever way they could. The cross section of society that was going to participate in this movement was most impressive.

We decided then that we, the Inkfruit team, had to get in on the action and help out in whatever way we could.

To play our part in the 'Joy of Giving' week, we partnered with ateetude.de, Masoom, Leo club of Mumbai and yes, the Inkfruit family (our members). Together, we launched the 'Ateetude of Giving' campaign that promised to give one t-shirt to charity on every t-shirt sold.

Finally, last Saturday the 3rd of October, we organized a small event in a night school at Worli(Mumbai). All the kids in this school got a brand new Inkfruit tshirt.

All thanks to everyone that took part in the 'Ateetude of Giving' campaign, these kids faces lit up with a smile.

INTOXICA

Kingfrisher's THE GREAT INDIAN OCTOBER FEST (TGIOF) is a Beer Festival, initiated in 2005. It’s been held during the first weekend of October each year for 3 days, which is the festival season in India. It is a large national festival combined with tourism, culture, sports, economy and trade. In 2007 the event had registered 65,000 people and TGIOF was officially declared as the largest commercial event in India.

INTOXICA an outcome of Inkfruit's partnership with TGIOF, is going to capture all that this festival stands for. This design contest ensures to capture the essence of hanging out with friends, listening to music and sipping on your favorite brew.

The Good Times!