Crowd sourcing, Customer co-creation n all that ...

One of the interesting things that has happened over the last 2 weeks is the amount of jargon we have come across for what we do. :P

Yeah well ... all the chaos that happens at Inkfruit is called crowd-sourcing - i.e. a collaborative movement where the 'crowd' (thats all of you) provide us with what is to be printed/produced! :)

Its also called customer c0-creation. Some people were even using initials like UGC ... :D ... sounds like cutting edge rocket science doesn't it?! ... UGC is user generated content ...

We've been having a laugh about all of this - I mean at the end of everything its just a bunch of people having fun. And words like UGC, crowd sourcing, etc. hardly capture that spirit.

Cheerio!