Drnkss and parents to be ...

Every startup at some stage needs to find a name for itself ... I guess we have reached that stage ... where we stop telling people that we are working on a startup venture and start naming the company ... "we work with Drnkss Inc" or sumthing like that ...

Ok, now Drnkss is a kool name. Its an anagram created from the initials of the three entrepreneurs starting the company and is obviously a conversation starter!

But then there is the school of thought which frowns on the frivolousness of the name, and there are doubts that with such a name, investors and or stake holders would not take the company seriously.

The other name doing the rounds is Fingerprints Inc. This is a kool name too, in the sense that it touches upon leaving an impression. Nice thought.

At the same time its too sober and nicy nice for the taste of some and not differentiated.

Beyond a certain extent the name of the company doesn't matter too much. Its the brand name which will interact with the customer. While this is true, everyone is very involved and senti about the naming of the company.

I wonder how our parents decided on our names ... ever thought of that? ... I think I'm gonna go and ask them about the number of sessions they had over that ...